Cross-border Business with Tradeling and the Halal Trade Center
Tradeling, the B2B marketplace that originated in DAFZ, and the Halal Trade & Marketing Center, which advises on halal certification and compliance, form an ecosystem for expanding sales into the Middle East and Africa.
What is Tradeling?
Tradeling is a B2B marketplace that originated in DAFZ and is hosted by the free zone. It has more than 400,000 registered buyers and over 100,000 sellers, lists more than 7 million SKUs, and passed USD 600 million in revenue in 2025. For companies without an existing sales network, it offers a foothold into trade flows across the Middle East and Africa.
- More than 400,000 registered buyers and over 100,000 sellers
- More than 7 million SKUs and revenue above USD 600 million in 2025
The role of the Halal Trade & Marketing Center
For companies entering the Middle East market in food, cosmetics or pharmaceuticals, halal certification is unavoidable. DAFZ's Halal Trade & Marketing Center provides advice on obtaining halal certification and on compliance, reducing the practical burden of certification.
Halal standards can differ by country and region. If you plan to roll out across the GCC, it is advisable to confirm in advance the scope of mutual recognition of certification.
Related programmes you can combine
DAFZ's digital and financial ecosystem also includes "PowerHub", which connects companies with trusted service providers, the "HAYAK" benefits app, and the "Scality" programme, which supports startups from founding through growth. Combined with Tradeling and the Halal Trade Center, these make it possible to build end-to-end support, from developing sales channels to running operations.
For how to set up the entity that will trade through these channels, see our three-step DAFZ setup guide.
Tradeling gives companies without a regional sales network access to a large base of buyers across the Middle East and Africa, while the Halal Trade & Marketing Center helps food, cosmetics and pharmaceutical companies through certification. Used together with DAFZ's other programmes, they support the whole path from market entry to day-to-day operations — with halal recognition across GCC markets worth confirming early.
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