[Free Webinar, 25 June] Rethinking Business Geography: A Regional Growth Strategy for the Middle East, Africa & Central Asia, Anchored in Dubai

Taking a regional expansion strategy anchored in the UAE/Dubai as its starting point, this seminar revisits Dubai's role as a hub connecting the Middle East, Africa, and Central Asia, then compares key countries and cities across these regions — the UAE, Saudi Arabia, Turkey, India, Kazakhstan, South Africa, and others — against a common set of business, regulatory, and institutional criteria, examining the role of regional bases and the range of growth options systematically.

Questions such as "how should we design our regional headquarters and expansion structure" or "which markets should we prioritise for growth" rarely get revisited during business as usual. The first half of 2026 in the Middle East has created an occasion to break that inertia and ask these questions afresh. This seminar does not recommend expansion into, or relocation to, any specific country or city; rather, it provides a public-information-based overview of the functions of a regional expansion structure, target areas, and the key considerations for revisiting growth strategy.

• Framing the regional expansion structure question, starting from the crisis in H1 2026
• Three growth frontiers viewed from Dubai (Middle East, Africa, Central Asia)
• Key perspectives for comparing candidate countries and cities
• Placement and rollout patterns by function of a regional expansion structure
• Next steps for consideration
• Q&A

Yasuaki Okada ― Strategy Division Director, Biz Easy FZCO
Yasuaki leads Biz Easy's Strategy & Research division, supporting numerous regional expansion strategies, market research, and location strategy across the Middle East, Africa, and Central Asia, with deep experience redesigning regional headquarters structures for Japanese companies.

• Corporate planning and overseas business staff at HQ responsible for strategy and expansion
• Country managers and business staff in the Middle East, Africa, and Central Asia
• Those managing or redesigning a regional headquarters or regional expansion structure
• Those considering regional expansion into the Middle East, Africa, and Central Asia from a Dubai base
• Those looking to assess the potential of new growth markets such as Africa and Central Asia
• Those revisiting their location strategy and growth geography in light of recent regional events

Registration is required in advance. A confirmation email will be sent upon registration. Presentation materials will be made available for download to attendees who complete the post-webinar survey.