Strategy & Research for Executive Decision-making
in Middle East & Africa
Biz Easy support multinational companies in making clear Go / No-Go decisions for market entry and expansion across the Middle East and Africa.
Why Strategy & Research Matters
Expanding into the Middle East and Africa is not a question of opportunity alone.
For multinational organizations, the real challenge lies in making informed decisions under regulatory, operational, and execution uncertainty.
- Is there genuine market potential?
- Is there a winning strategy within the competitive landscape?
- Are regulations, entry models, and profitability viable?
- How should we justify the Go/No-Go decision?
Biz Easy’s strategy and research services are designed to help executive teams clarify risks, compare strategic options, and move forward with confidence.
What Makes Biz Easy Different
Strategy Research Built for Execution
Biz Easy’s strategy and market research differs from typical research firms in the following three ways:
1. Local, Execution-Oriented Insight
We are based in the region and work directly with local stakeholders, regulators, and industry experts to capture insights beyond publicly available data.
2. Decision-Oriented Research Design
Our research is structured around executive-level decisions, integrating market potential, competition, regulation, and operational feasibility into a single decision framework.
3. Outputs Designed for Global Leadership Teams
Deliverables are designed to be used directly by global and regional leadership teams, investment committees, and boards.
Geographic Coverage
Our strategy and research services cover the UAE, Saudi Arabia, GCC countries, and selected African markets.
We support multi-country comparisons and regional strategy design for companies operating across borders.
Our Strategy & Research Services
A. Overseas Business Strategy Assessment
A structured assessment designed to support Go / No-Go decisions, country prioritization, and market entry strategy for multinational organizations.
Main Support Services
Marketability, Growth Potential, and Competitive Environment Analysis
Regulatory Framework, Market Entry Feasibility, Licensing, and Tax System Analysis
Comparison of Market Entry Structures (Local Subsidiary/Agent/JV, etc.)
Analysis of Potential Partners and Competitors
Preparation of a Simplified Profit and Loss Projection
Comprehensive Feasibility Assessment and Priority Ranking for Market Entry
※ This service specializes in designing and organizing decision-making materials, not in executing tasks on your behalf.
B. Decision-Making Advisory ( Ongoing )
Ongoing advisory support for executives who need a thinking partner to clarify assumptions, stress-test options, and navigate complex market dynamics.
Features
We do not conduct comprehensive investigations; instead, we advance the decision-making process itself
Hypothesis clarification, issue clarification, and decision-making brainstorming
Realistic advice based on the Middle East market
C. Focused Research (Topic-Specific)
Targeted research on specific markets, partners, competitors, or regulatory topics, aligned with broader strategic decisions.
Examples of Support
Market size and industry structure analysis for specific countries/markets
Fact-finding on potential partners and competitors
Analysis of regulations and key issues related to M&A/JV considerations
Prerequisite analysis for business plan and budget formulation
How We Work
Our Research Process
-
1. Kick-off & Issue Definition
We clarify objectives, key issues, assumptions, and hypotheses. -
2. Secondary Research
We organize quantitative and qualitative information using public statistics, industry reports, and paid databases. -
3. Expert Interviews
We extract practical field issues through interviews with industry stakeholders and experts. -
4. Integrated Analysis & Strategy Design
We organize quantitative and qualitative information using public statistics, industry reports, and paid databases. -
5. Final Deliverables
We deliver final outputs in a format ready for management decision-making.
Track Record & Credibility
We have supported over 200 companies, ranging from multinational enterprises listed on major stock exchanges to fast-growing private companies. While we are widely trusted by Japanese enterprises, our approach is equally applicable to European, Indian, Chinese, and other multinational organizations operating in the Middle East and Africa.
Multi-country market comparisons
Feasibility assessments including regulatory research
Launch strategy, business strategy formulation, and new business entry strategy
Partner and JV evaluation support
Why Biz Easy for Strategy & Research
Primary information sourced locally and practical perspectives
Research design backward-engineered from management decisions
Materials designed for executive-level and investment committee decision-making
Actionable insights grounded in reality, extending through the implementation phase
Frequently Asked Questions
Biz Easy’s strategy and market research supports management decision-making rather than simple data collection. We organize market, competitive, regulatory, and financial information so management can determine whether to proceed or reconsider and identify next steps.
Biz Easy is typically consulted before committing to market entry, investment, or business expansion, when management is still considering whether and how to proceed.
Yes. We help evaluate market potential, competition, regulation, and risk to support clear Go / No-Go decisions.
Our primary focus is the UAE, Saudi Arabia, and other GCC countries. We also support neighboring Middle Eastern countries, as well as Africa, Central Asia, and selected European markets on a case-by-case basis.
We provide management-ready presentations suitable for internal discussions, executive meetings, and Japanese corporate approval processes. Deliverables clearly summarize conclusions, assumptions, and next steps.
Yes. From our headquarters in Dubai, we conduct expert interviews and discussions with local companies and industry stakeholders to complement desk research and public data.
Yes. Our decision-making advisory supports management in clarifying what should be examined, what matters for judgment, and how decisions should be made.
Yes. We begin by thoroughly understanding each client’s situation and needs and then organize our analysis with clear logic and formats suitable for internal discussion and decision-making.
Yes. In addition to strategy and research, we provide end-to-end support after decisions are made, including company set-up and operational support when required.
Making a strategic decision for the Middle East and Africa?
If you are considering organizing the information necessary for decision-making regarding market entry, investment, and business expansion in the Middle East and Africa, please feel free to consult with us.